Start keeping a time diary. You may be surprised with what you learn from this data!

• The Executive Time Use Project found that the average CEO spends 52 hours/week on work activities.

• Most research shows that productivity declines significantly after 50 hours work/week.

• People greatly over-estimate their time spent on work activities.

Marshall Goldsmith is one of the most respected executive coaches in the business world.

His argument is it is much easier to stop doing something negative and the impact of that is greater than trying to spend the same time and energy building up a skill that is not one of our strengths.

So how do we find out what it is we need to stop doing? That is where feedback comes in.